Frédéric Filloux

Frédéric Filloux dans le Guardian Valide nos instincts par rapport au V.O.D vs S.V.O.D.

 "You don't "engage" people on the move. You grab, seduce, retain them with repetitive and attractive contents that properly fit their time-wise needs and cognitive availability. Then, if the content is good enough, unique, and able to create a reflexive daily habit — then you might be able to convince a fraction of the audience to pay for it." "

I'm a true believer in the continuity — not the blend nor the confusion — between journalistic contents and commercial editorial. Brand, companies, have a lot to tell beyond traditional advertising."

CURATION = ADVERTISING ?

  2014 will not be an easy year for the digital news industry
  The article is no longer an end in itself – it's an entry point